Volume 3, Issue 11 - November 2008
Greetings, folks -
We're sneaking up on our ninth year in business as InSys Consulting Services, and people still ask me sometimes if
being a women-owned enterprise has made a difference for us. Our own annual surveys show that it's not the most important factor in our customers' minds when making a resourcing decision. The quality of our people and the depth of the
relationship beat it every time. But I believe it does help get us in the door, and can open up new areas of business. That's born out by a much larger survey done by the Women's Business Enterprise National Council.
They polled over 1,200 women consumers, between the ages of 35 and 55, and found that 79% would be favorably influenced by knowing that a company bought from women-owned businesses. Among these women, 51% said they'd favor
such a firm even if the product wasn't quite satisfactory the first time. And 81% said awareness of a company's commitment to women-owned businesses would solidify their brand loyalty.
Those are pretty impressive numbers,
don't you think? Doing business with InSys might actually help our customers boost revenue, a little extra bonus beyond the work itself!
Regards,
Linda Magnusson-Rosario, CEO
When Technology Fails
According to a recent Pew Research Survey, when faced with a technology breakdown, levels of optimism and frustration vary depending on age and gender. Read the article.
Seven Lessons SMBs Can Learn from Big IT
Check out these tips offered by PC World to help your SMB--a small or medium-size business. By implementing some of the lessons of big IT operations, you can improve productivity, cut
costs and keep your business running smoothly. Read the article.
The E-Mail Data Sieve
Businesses can lose vital information through inappropriate employee e-mail activity and inadequate prevention measures. A recent study by IDC found that 72% of organizations surveyed in North America had
no solution for preventing data leaks over e-mail. Read the article.
What's driving women out of computer science?
When it comes to higher education, women have achieved parity with men in almost every technical pursuit except computer science. The percentage of bachelor's degree recipients who
are women has improved overall, but the proportion of women in computer science has fallen to only 22 percent, according to an article in the New York Times. Read the article.
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