Media & Telecom
Big Data, Analytics and Predictive Modeling
are what we bring to media & telecommunications
Today’s media and telecommunications industries are colliding with both speed and drama. Telecoms in particular feel the pressure to adapt as traditional telephone services decline; over-the-top content players like Hulu and Netflix widen their reach; wireless service becomes commoditized, and consumers demand more robust data plans—for a lower cost.
It all means that as wireless, video, cable and high-speed Internet services continue to grow, telecom businesses must seek new ways to leverage their potential. This means creating new business models, streamlining operations and developing relationships with customers that are so close, they can predict where demand will go even before consumers move in that direction.
Call these “challenges” and you understate the industry’s predicament. To thrive today and ensure their future success, telecoms have to squeeze every bit of intelligence they can from their business and operational data, then use what they learn to create products and services compelling enough to weather whatever competition comes their way.
Why Industry Leaders Rely on INSYS Group
We bring more than technical expertise to the table. Our understanding of consumer behavior and how to make sense of its patterns helps clients identify opportunities for new products, new services, enhanced customer care and leading-edge operations. For brand-name companies, we’ve built product road maps, business cases and financial models, then developed the business requirements and processes that turn plans into reality. Indeed, our application of big data, analytics and predictive modeling makes us unique within the industry. We understand both the demands of telecommunications as well as its data requirements and how to get the most value from them.
We’ve helped Tier 1 organizations leverage their analytics to drive more effective campaigns and product launches, increase revenue and reduce churn, and develop rapid access to wireline and wireless usage data to support compliance, marketing and fraud prevention. Each time, the outcome is the same: significantly improved business results.
This is no accident. INSYS Group’s Media & Telecom practice is staffed by industry veterans whose knowledge ranges from analyzing customer care data to how the newest architectures function. With a minimum of 10 years’ experience, each member of our team is uniquely qualified to support the development of new strategic goals and forward-looking services as you position your company for the media-laced future.
INSYS Case Study
INSYS was engaged to integrate mobile usage data in a Hadoop processing system, which required the development of large-scale processes involving millions of records per month, as well as Unix OS programming with scripting and tools. Learn more.